Problem Definition: The Institute’s target market does not have a full awareness of who the Institute is and the many different offerings it has. Casie Nishi needs to determine if there is enough value in having the Institute take part in a branding exercise.
Tokyo Smoke Case Analysis
Problem Definition: Alan Gertner needs to decide how he will present his business to potential investors to maximize the value of his company.
Pedigree Case Analysis
Problem Definition: Julie Smith, brand manager of Pedigree dog food, wants to know if her new marketing campaign “Pedigree loves dogs” will work and take back the market share that they have lost to their competitors.
Brooklyn Brewery Case Analysis
Problem Definition: Brooklyn Brewery is seeing a decline in sales and many more craft brewers jumping in to compete for market share.